Elevate Your Spirits.

A collection of zero-proof pours for living well. Rooted in ritual. Full presence & energy.

Explore Flavors

Get your IMITA bottle engraved. Find out how here.

Not Just Another NA Drink

Unfolding
Essence

Locally made with premium ingredients for rich flavor that has a layered reveal and zero compromise.

Fortified With
Maca

Our base ingredient, this is a grounding adaptogen that helps regulate stress and sustain energy naturally.

Redefining Your Ritual

IMITA is a lifestyle—crafted for those choosing wellbeing and clarity over escape.

A New Spirit For A New Era

Born from a desire to rethink health and social rituals, our offerings are rooted in complexity, vitality, and pleasure, without the buzz.

IMITA—zero proof, rich in flavor—creates space for mental clarity, emotional presence, and overall wellbeing. It's not about what's missing, but what it makes rooms for: To live a full life, no compromises.

Wellbeing Awaits

Crafted With Integrity

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Mezcal

Handcrafted for the mindful drinker, this captures the bold, smoky essence of mezcal. Made from 100% pure agave extract and
infused with natural smoked essence, it delivers complexity and a smooth finish. Perfect for elevated cocktails or savoring neat.

Bourbon

(Coming Soon)

Our bourbon captures the depth and character of a fine American spirit. Blending barrel-aged oak essence, warming spice, and natural botanicals, this is a full-bodied, smooth experience—perfect for sophisticated cocktails or sipping with intention.

Ready Pours

(Coming Soon)

IMITA single serve spritzes are bright expressions of celebration—blending crisp botanicals, layered citrus, and subtle florals into a sparkling, alcohol-free pour. Designed to refresh the senses and elevate any moment, each ready-to-enjoy sip is vibrant—perfect on its own or poured over ice.

Intentional In Every Pour

IMITA is more than a drink—it’s a ritual, an ode to living. Serve it over ice with a twist. Stir it into your favorite cocktail glass. Or sip it slow, neat. However you enjoy it, take the space to make it yours.

Try It

Get Your IMITA

Remedy Liquor

One-stop destination for all wine, liquor & spirits with hundreds of brands in stock and immediate delivery.

Smokehouse 1946

Built at the end of WWII, The Smokehouse is a L.A. institutions and one of the few local restaurants of that era to survive to today.

Superstore Liquor

Vibrant establishment & community hub with an impressive selection of beverages and engaging atmosphere. IMITA available at Alhambra and Sunland locations.